Softner

Gives the purest form of soft water, reduces hair loss and stops skin ailments
Increases the life span of expensive bathroom and kitchen appliances
Reduces plumbing problems with scale deposition on bathroom fittings
Makes utensils retain their shine of a longer span of time (depending on hardness of water with high TDS level)
Prevents fabrics from losing their natural look and feel
Saves exorbitant electricity bills because if functions without electricity
Soft water available at the twist of a knob
Easy to recharge (for soft water)